You can tell a lot about a product or brand by just viewing the homepage of their website. Because the homepage is usually the first page the customer sees, many companies put a lot of effort into making this a representation of their brand. When you go to the P.E Nation homepage your first impression is that this activewear clothing is for women who take no shit. I say this in a positive light and see this as reflection of their message. In the parlance of a time gone by, these women would most likely be considered Tomboys.
The first two images are of Connie Mitchell “Woman of the Moment” who looks like someone who knows what she wants and is ready to kick some ass. I could be wrong, but it seems as though P.E Nation was to attract customers who are action oriented and not passive. If you want it than “go get it” is the message here.
How does P.E Nation Compare to other Activewear Brands?
Founded in Sidney, Australia by Pip Edwards and Claire Tregoning, they brand themselves as:
“a new genre of sports luxe athleisure and activewear, translating the latest fashion trends into luxe active and street wear for the multi-faceted woman”
Who could argue with a mission statement as comprehensive and inclusive as this? In the age of the Internet its common to hear statements full of promise but with Social Media there is also the uncomfortable fact that consumers will review your product while dissecting it to the fullest.
As mentioned, P.E Nation is for the woman who in the current cultural climate is being celebrated has someone who has courage and will stop at nothing to achieve their goals. With this in mind, P.E Nation has colors and retro styles that are less than conservative with patterns that are hard to miss and will make a lasting impression.
The material and quality of the product is manufactured to the highest standards and seems a bit more durable than the likes of Lululemon and other Yoga brands. One reviewer even compared it to “scuba” like quality/ fit and will not “pill like Lulu does” which implies something that is built to last. If you’re sweating in a hot Yoga class, you’ll want something more lightweight and flexible, but if you’re lifting weights than heading to the kick boxing ring, then P.E Nation is more your style. And in case you’re wondering P.E Nation does run true to size!
Is P.E Nation a Popular Brand?
If you are focused on the Who’s Who of pop culture, then you will be pleased to learn that Justin Bieber, Kylie Jenner, Kayla Itsines, and Rocky Barnes are all fans of P.E Nation and have been photographed in their clothing.
The Activewear market is huge and getting larger by the day which makes it a buyer’s market. The quality of brands is increasing but with the prices decreasing every year. With so many options for women and men it is quite an accomplishment to get exposure and reviews that P.E Nation receives from its customers.
As consumers who are on the sidelines, we really do not understand how competitive this industry is and how many companies who have tried to enter the market have failed. For every P.E Nation, there are hundreds of brands who have never reached the one-year mark. With its creation in March of 2016, P.E Nation has pulled off a tremendous feat and is competing with the like of Lululemon and Alo Yoga.
Is P.E Nation a Brand worth trying?
With the glowing reviews and celebrity “endorsements” of P.E Nation, I would highly recommend giving them a shot. We are aware how personal workout gear can be and its only you that can decide if the product is right for your needs. If you like the colors, styling, price point, and material then all you need to do is try some of the products in real world workouts. Its no fluke that P.E Nation is one of the top brands for women’s activewear and has only been around for 3 years.